OUR IDENTITY
COMPANY
5 Club – Italian Leisure Management is the first company to design and implement a scalable high-altitude winter entertainment model, combining the excellence of Made in Italy with the premium affordable-luxury segment.
Designed for the new generations for whom skiing alone is no longer enough, 5 Club has revolutionized the concept of mountain leisure, turning it into après-ski and “eat-ertainment” formats that blend music, food & beverage, performances, and social sharing in one-of-a-kind destinations worldwide.
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UNIQUENESS
5 Club creates experiences that touch the heart, spark happiness, and inspire the desire to live, share, and return to enjoy unique moments in the world’s most beautiful mountains.
The Super G Clubs, together with the Meraviglioso restaurants, are unmatched destinations in constant evolution and motion, where trends and new consumer styles are born and interwoven—thanks also to collaborations with some of the most dynamic and innovative brands on the market.
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MODEL
5 Club has developed and operates a centralized, digital, and integrated management model, fully controlled from Milan—the company’s headquarters and beating heart—where strategic functions are concentrated: finance, operations, development, human resources, sales, marketing, sponsorships, and entertainment.
Since its foundation, 5 Club has consistently invested significant resources in the training and continuous development of its teams, who serve as brand ambassadors and the pride of all the company’s Clubs.
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2013
Opening Super G – Courmayeur
2015
First Après-ski format
2018
First Release of Slopes, Our House Organ
2018
First Live Settimana Bianca – Pagante
2021
New Headquarter – Milan
2021
First ticket sold @Après-ski
2022
First Aucap Investors
2022
Opening Meraviglioso – Porto Cervo
2023
Super G – Courmayeur Ten Anniversary
2023
Opening Meraviglioso – Courmayeur
2024
Second Aucap Investors
2024
Opening Super G – Cervinia
2024
Opening Meraviglioso – Cervinia
2024
Opening Super G – Madonna di Campiglio
2024
Third Aucap Investors
2025
Opening Meraviglioso – Madonna di Campiglio / Zangola
2025
Opening Super G - Faloria Mountain Club Cortina Opening Meraviglioso - Cortina
2025
Opening La Zangola
OUR BRAND
5 Club – Italian Leisure Management is the first company to design and implement a scalable high-altitude winter entertainment model, combining the excellence of Made in Italy with the premium affordable-luxury segment.
The first Italian Mountain Chain that brings together après-ski, dining, and entertainment on the stage of the Italian Alps. Each club is a cutting-edge, cosmopolitan space designed for the new generations an hub that redefines the concept of a mountain lodge, delivering a unique and iconic high-altitude experience.
COURMAYEUR
Long renowned as one of the most glamorous and prestigious resorts in the Italian Alps, dominated by the majestic Mont Blanc, Courmayeur is the ideal destination for those who want to have fun in style without compromising on quality.
Here, Super G, founded over ten years ago, has become an absolute icon thanks to its ability to reinvent the snow experience, blending music, technology, and a unique atmosphere that has redefined the very concept of après-ski. Within Super G stands out Meraviglioso – Italian Singing Restaurant, where taste and music come together in an elegant setting, offering emotions to share through excellent cuisine and live performances.
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MADONNA DI CAMPIGLIO
Renowned for its contemporary atmosphere, Madonna di Campiglio is the place where Super G has revolutionized high-altitude entertainment. In the heart of the Dolomites, its lunch & après-ski arena transforms into a stage brought to life by live sets featuring nationally and internationally acclaimed artists, along with other musical formats.
Completing the experience is a fast-food offering in a unique mix of energy and style. Two new highlights: Meraviglioso, a restaurant where the best of Italian cuisine is enjoyed amid smiles, toasts, and shared songs; and La Zangola, the iconic ’90s club, now reopened with a new evening concept dedicated to events, performances, and curated nightlife.
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CERVINIA
Among Italy’s most iconic high-altitude resorts, Cervinia is a paradise for snow and ski lovers. Nestled in the breathtaking landscapes of Valtournenche, with the majestic Cervino dominating the scenery, adrenaline and fun come together at Super G.
Lunch at Meraviglioso is the highlight of the day: a restaurant with elegant design, combining refined indoor spaces with atmospheric outdoor areas. Here, exceptional cuisine and sparkling wines are enhanced by live music, setting the tone for an energetic après-ski a memorable finale to a day spent on the slopes.
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CORTINA - FALORIA MOUNTAIN CLUB
Nestled in the magic of the Dolomites, Super G – Faloria Mountain Club opens onto the panorama of Cortina d’Ampezzo with its fully renovated panoramic terrace. Just a few minutes away by cable car, it is the perfect place to gather at Super G and enjoy its unmistakable après-ski.
Meraviglioso’s cuisine offers refined Italian flavors, accompanied by sparkling wines and music, in a welcoming and atmospheric setting. On the lower floor, the new bar with a spacious indoor area crafted in Ampezzo wood welcomes those looking for a quick yet high-quality break, with hot dishes served at the table far from the traditional tray concept.
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Inspired by the famous song by Domenico Modugno, Meraviglioso invites its guests to live and savor the joys of life together. Eat-ertainment is a philosophy that permeates every dish, every note, and every moment. A passion for fine cuisine, live music, and conviviality come together to create an atmosphere that encourages sharing and the pleasure of being in good company.
COURMAYEUR
A unique experience of conviviality and joy, where Italian cuisine meets the magic of music, creating an event on the Alpine terrace that engages all the senses. Here, live music accompanies every dish, while guests, immersed in a festive atmosphere, can’t help but sing and toast.
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CERVINIA
Surrounded by snow-covered slopes and kissed by the sun’s rays, Meraviglioso offers an unparalleled view of the Matterhorn. The exclusive atmosphere, enhanced by warm and welcoming interior design, blends with the aromas of contemporary cuisine and the carefree melodies of light music, inviting guests to sing along out loud.
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MADONNA DI CAMPIGLIO
Set within the Dolomites, Meraviglioso welcomes guests into a warm and carefully curated environment, where wood meets natural light and every detail tells a story of belonging. Authentic and generous Italian cuisine is paired with a soundtrack designed to move the emotions. Lunches become celebrations, dinners turn into unforgettable moments: here, guests toast, sing, and connect in an atmosphere that celebrates the joy of being together.
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CORTINA
With its Ampezzo-style wooden architecture and large windows overlooking the panorama, Meraviglioso is the warm heart of Faloria. An elegant and welcoming restaurant where Italian cuisine meets an exceptional selection of wines. Ideal for a gourmet break between skiing and events, it is also the perfect place to watch the Olympics in a relaxed yet refined setting. Amid authentic aromas and light melodies, every meal becomes an experience to be lived and shared.
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Inspired by the famous song by Domenico Modugno, Meraviglioso invites its guests to experience and savor the joys of life together. Eat-ertainment is a philosophy that permeates every dish, every note, and every moment. The passion for good food, live music, and conviviality comes together to create an atmosphere that encourages sharing and the pleasure of being in good company.
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AUDIENCE
5 Club has become the go-to destination for two generations of guests who love to enjoy the mountains beyond skiing: The Après-Ski Generation (18–35), driven by the desire to have fun through dancing, cocktails, and the dream of unique moments to share in the natural light and the Up-Scaling Generation (35–55), seeking sophisticated experiences where eating, singing, and toasting with a glass of fine Italian bubbles become occasions of pure, unforgettable pleasure.
Both generations seek and find in the Super G Clubs the opportunity to fulfill their desire for moments of lightness and social connection, each in their own style and with their own expectations.
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OUR HEROES
Working at 5 Club means being part of an inspiring environment where every contribution is essential to achieving excellence and redefining high-altitude hospitality.
OUR VALUES
Working in the mountains during winter means facing complex and often challenging environments, where resilience, teamwork, and professionalism are essential. The mountains present a daily challenge, and 5 Club recognizes and values the contribution of every individual who faces these difficulties with dedication. Synergy between roles is crucial: every action, integrated with those of others, is fundamental to ensuring customer satisfaction.
For this reason, every team member is considered an essential hero in achieving collective success and creating memorable experiences for guests. From the General Manager to the Dishwasher, every role is vital in delivering the highest level of excellence. Every professional—whether Guest Manager, Après-Ski Manager, Chef, or Commis—is called to participate and integrate into a mix of skills that generates exceptional hospitality, innovation, and entertainment management, combining technology with strong soft skills.
From the mountains to the city. At the headquarters in Milan, the nerve center for management and control, the company is led by a group of managers and professionals driven by expertise and vision. The corporate team serves as the strategic engine, boldly guiding the organization toward an unwritten future.
5 Club believes in a culture of collaboration, promotes experimentation and innovation, and encourages every employee to grow professionally and realize their full potential. The company's policies focus on the well-being of every individual, starting with comfortable housing solutions and comprehensive support at all levels.
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OUR STAKEHOLDERS
5 Club operates in an emerging market that is attracting the attention of numerous companies and institutions. Its ability to combine diverse interests—from entertainment to hospitality to real estate—allows it to build a broad and cross-sector ecosystem of relationships, involving key players from complementary industries. There are two main categories of stakeholders contributing to the growth and evolution of 5 Club: sponsors, strategic partners who add value through branding, activations, content, and products; and developers, investors who believe in 5 Club’s vision and support its expansion through real estate operations and business development projects.
PARTNERS
In the world of 5 Club, brands are not mere sponsors but true co-creators of experiences, playing a fundamental role in generating happiness and connection.
Partnerships go beyond traditional product placement or storytelling: they become true formats that actively engage the audience, transforming them into ambassadors of the brand itself. Through tailor-made activities such as the Glorify Show, the Song Menu, and Color Domination, 5 Club makes brand value tangible. Each experience is designed to turn the simple acts of eating, drinking, dancing, and capturing moments into an immersive experience, where products blend with emotions, creating an irresistibly Instagrammable context.
In this scenario, the role of the staff is essential: every team member is an actor performing on a unique stage, bringing the experience to life and enhancing the connection between the brand and the audience. This integrated approach allows brands not only to be visible but also to deeply embed themselves in the emotional lives of consumers, leaving a lasting impression.
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*SPONSOR STAGIONE INVERNALE 24.25
*SPONSOR WINTER SEASON 24.25
DEVELOPERS
5 Club provides solutions to visionary investors, property owners, private equity firms, and family offices through an integrated approach that combines design, management, and strategic property acquisition. The mission is to transform high-potential properties and create tangible, long-lasting value for all stakeholders involved.
DESIGN
5 Club designs and develops high-altitude properties, from creating new spaces to renovating and reimagining existing structures. Each project is a process that blends architectural design and functionality through careful contextual analysis, the creation of innovative concepts, the enhancement of the user experience, and the optimization of target audience engagement.
MANAGEMENT
5 Club oversees the daily operations of its clubs with the goal of ensuring efficiency, quality, and exceptional service. This is achieved through effective team management, optimization of operational processes, the adoption of innovative technologies, and a carefully crafted marketing and promotional strategy, all enhanced by high-quality entertainment.
ACQUISITION
The acquisition of properties is a strategic action for expanding 5 Club's portfolio and transforming high-potential structures into true industry icons. Through targeted market analysis, thorough due diligence, and robust business plans, 5 Club is able to redevelop acquired properties, adding value through a well-established network.
