OUR IDENTITY
COMPANY
5 Club – Italian Leisure Management is the first company to design and implement a scalable model of winter entertainment at high altitudes, combining the excellence of Made in Italy with the premium affordable luxury segment.
Created for new generations who want more than just skiing, 5 Club has revolutionized the concept of leisure time in the mountains, transforming it into a format of après-ski and "eat-ertainment" that blends music, food and beverage, performances, and social sharing in unique destinations worldwide.
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UNIQUENESS
5 Club creates experiences that touch the heart, spark happiness, and inspire the desire to live, share, and relive unique moments in the world’s most beautiful mountain settings.
The Super G Clubs, paired with the Meraviglioso restaurants, are unparalleled destinations, constantly evolving and in motion, where trends and new consumption styles emerge and intertwine, thanks in part to collaborations with some of the most dynamic and innovative brands on the market.
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MODEL
5 Club has developed and operates a centralized, digital, and integrated management model entirely controlled from its headquarters in Milan, the beating heart of the company, where strategic functions are concentrated: finance, operations, development, human resources, sales, marketing, sponsorships, and entertainment.
Since its foundation, 5 Club has consistently invested significant resources in the training and continuous development of its teams, who serve as brand ambassadors and are the pride of all the company’s Clubs.
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2013
Opening Super G – Courmayeur
2015
First Après-ski format
2018
First Release of Slopes, Our House Organ
2018
First Live Settimana Bianca – Pagante
2021
New Headquarter – Milan
2021
First ticket sold @Après-ski
2022
First Aucap Investors
2022
Opening Meraviglioso – Porto Cervo
2023
Super G – Courmayeur Ten Anniversary
2023
Opening Meraviglioso – Courmayeur
2024
Second Aucap Investors
2024
Opening Super G – Cervinia
2024
Opening Meraviglioso – Cervinia
2024
Opening Super G – Madonna di Campiglio
2024
Third Aucap Investors
2025
Opening Meraviglioso – Madonna di Campiglio / Zangola
OUR BRANDS
5 Club – Italian Leisure Management is the first company to design and implement a scalable model of winter entertainment at high altitudes, combining the excellence of Made in Italy with the premium affordable luxury segment.
The first Italian Mountain Chain that brings together après-ski, dining, and entertainment on the stage of the Italian Alps. Each club is a cutting-edge and cosmopolitan environment, designed for new generations—an innovative hub that redefines the concept of mountain refuges, delivering a unique and iconic high-altitude experience.
COURMAYEUR
Always one of the most glamorous and prestigious destinations in the Italian Alps, dominated by the majestic Mont Blanc, Courmayeur is the perfect destination for those seeking the ultimate in entertainment without ever compromising on quality and elegance.
Here, Super G, founded over ten years ago, has become an absolute icon thanks to its ability to reinvent the snow experience, blending music, technology, exclusivity, and a unique atmosphere that has redefined the very concept of après-ski. Inside Super G, the Meraviglioso Italian Singing Restaurant stands out, where fine dining and music come together in an elegant setting, offering unforgettable emotions to share through exquisite culinary creations and live performances.
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MADONNA DI CAMPIGLIO
Renowned for its cosmopolitan atmosphere, Madonna di Campiglio is where Super G has revolutionized high-altitude entertainment. In the heart of the Dolomites, its lunch & après-ski arena transforms into a stage brought to life by extraordinary shows featuring nationally and internationally renowned artists.
Completing the experience is an innovative and surprising fast food concept—a unique mix of energy, style, and creativity that opens new frontiers in alpine clubbing. With the imminent arrival of the Meraviglioso restaurant and the revival of the legendary La Zangola club, Super G is set to establish itself as the ultimate destination for exclusive entertainment in Madonna di Campiglio.
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CERVINIA
Among Italy’s most iconic high-altitude destinations, Cervinia is a paradise for snow and ski enthusiasts. Surrounded by the breathtaking landscapes of Valtournenche, with the majestic Cervino dominating the scenery, Super G is where adrenaline and entertainment come togethe
Lunch at Meraviglioso is the highlight of the day: an elegantly designed restaurant that blends sophisticated indoor spaces with charming outdoor areas. Here, exceptional cuisine and fine sparkling wines are elevated by the sounds of live music, setting the stage for a high-energy après-ski—an unforgettable finale to a day on the slopes.
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Inspired by the famous song by Domenico Modugno, Meraviglioso invites its guests to experience and savor the joys of life together. Eat-ertainment is a philosophy that infuses every dish, every note, and every moment. A passion for fine cuisine, live music, and conviviality come together, creating an atmosphere that fosters sharing and the pleasure of being in good company.
COURMAYEUR
A unique experience of conviviality and joy, where Italian cuisine meets the magic of music, creating an event that engages all the senses on the terrace of the Alps. Here, live music accompanies every dish, while guests, immersed in a festive atmosphere, can’t help but sing and toast together.
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CERVINIA
Surrounded by snow-covered slopes and kissed by the sun's rays, Meraviglioso offers an unparalleled view of the Matterhorn. The exclusive atmosphere, enhanced by warm and welcoming interior design, blends with the aromas of contemporary cuisine and the carefree melodies of light music, inviting everyone to sing along out loud.
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AUDIENCE
5 Club has become a reference point for two generations of clients who love and want to enjoy the mountains beyond skiing: The Après-Ski Generation (18-35 years old): Driven by a desire for fun through dancing, a cocktail, and the dream of unique moments to share while embracing natural light.
The Up Scaling Generation (35-55 years old): In search of sophisticated experiences where dining, singing, and toasting with a glass of Italian sparkling wine become occasions of pure pleasure and unforgettable memories. Both generations seek and find in the Super G Clubs the opportunity to satisfy their desire for lightheartedness and social connection, shaped by their own style and expectations.
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HEROES
Working at 5 Club means being part of an inspiring environment where every contribution is essential to achieving excellence and redefining high-altitude hospitality.
VALUES
Working in the mountains during winter means facing complex and often challenging environments, where resilience, teamwork, and professionalism are essential. The mountains present a daily challenge, and 5 Club recognizes and values the contribution of every individual who faces these difficulties with dedication. Synergy between roles is crucial: every action, integrated with those of others, is fundamental to ensuring customer satisfaction.
For this reason, every team member is considered an essential hero in achieving collective success and creating memorable experiences for guests. From the General Manager to the Dishwasher, every role is vital in delivering the highest level of excellence. Every professional—whether Guest Manager, Après-Ski Manager, Chef, or Commis—is called to participate and integrate into a mix of skills that generates exceptional hospitality, innovation, and entertainment management, combining technology with strong soft skills.
From the mountains to the city. At the headquarters in Milan, the nerve center for management and control, the company is led by a group of managers and professionals driven by expertise and vision. The corporate team serves as the strategic engine, boldly guiding the organization toward an unwritten future.
5 Club believes in a culture of collaboration, promotes experimentation and innovation, and encourages every employee to grow professionally and realize their full potential. The company's policies focus on the well-being of every individual, starting with comfortable housing solutions and comprehensive support at all levels.
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OUR STAKEHOLDERS
5 Club operates in an emerging market that is attracting the attention of numerous companies and institutions. Its ability to merge diverse interests—ranging from entertainment and hospitality to real estate—allows it to build a broad and cross-sector ecosystem of relationships, engaging key players from complementary industries. Two main categories of stakeholders contribute to the growth and evolution of 5 Club: sponsors, strategic partners who add value through branding, activations, content, and products, and developers, investors who believe in 5 Club’s vision and support its expansion through real estate operations and business development projects.
PARTNERS
In the world of 5 Club, brands are not mere sponsors but true co-creators of experiences, playing a fundamental role in generating happiness and connection.
Partnerships go beyond traditional product placement or storytelling: they become true formats that actively engage the audience, transforming them into ambassadors of the brand itself. Through tailor-made activities such as the Glorify Show, the Song Menu, and Color Domination, 5 Club makes brand value tangible. Each experience is designed to turn the simple acts of eating, drinking, dancing, and capturing moments into an immersive experience, where products blend with emotions, creating an irresistibly Instagrammable context.
In this scenario, the role of the staff is essential: every team member is an actor performing on a unique stage, bringing the experience to life and enhancing the connection between the brand and the audience. This integrated approach allows brands not only to be visible but also to deeply embed themselves in the emotional lives of consumers, leaving a lasting impression.
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*SPONSOR STAGIONE INVERNALE 24.25
*SPONSOR WINTER SEASON 24.25
DEVELOPERS
5 Club provides solutions to visionary investors, property owners, private equity firms, and family offices through an integrated approach that combines design, management, and strategic property acquisition. The mission is to transform high-potential properties and create tangible, long-lasting value for all stakeholders involved.
DESIGN
5 Club designs and develops high-altitude properties, from creating new spaces to renovating and reimagining existing structures. Each project is a process that blends architectural design and functionality through careful contextual analysis, the creation of innovative concepts, the enhancement of the user experience, and the optimization of target audience engagement.
MANAGEMENT
5 Club oversees the daily operations of its clubs with the goal of ensuring efficiency, quality, and exceptional service. This is achieved through effective team management, optimization of operational processes, the adoption of innovative technologies, and a carefully crafted marketing and promotional strategy, all enhanced by high-quality entertainment.
ACQUISITION
The acquisition of properties is a strategic action for expanding 5 Club's portfolio and transforming high-potential structures into true industry icons. Through targeted market analysis, thorough due diligence, and robust business plans, 5 Club is able to redevelop acquired properties, adding value through a well-established network.
